» Abercrombie & Fitch

Asshawk of the Month May 2013

Posted: May 17th, 2013 | Author:

Abercrombie & Douche

Abercrombie & Fitch’s CEO Mike Jeffries is almost as douchey as their products. 7-years ago, he stated some pretty offensive comments regarding their marketing strategy. Simply, Abercrombie doesn’t make plus sizes in their clothes, because they do not want “fat” people wearing and representing their brand. He also hinted that only “cool” people wear Abercrombie & Fitch, so they try to make it accessible to these “cool” people. This extends into their practices of burning their lightly damaged products (seconds) instead of donating them like many other clothing brands do.

Your brand is crap, your clothes are lack luster and mundane, the ideology and image you represent is impractical and unnatural, just like your face.

Come on Mike… take a look at yourself. You’re not Mr. Glamourous you botoxed-up, plasticized freak. Sure, you may fit in your clothes, but the only piece of attire that would enhance your appearance would be a mask. Do you guys make those? On a positive note, you might have a future opportunity in a remake of The Goonies.